Last week, Patagonia announced that they would give 100 percent of the global retail and online Black Friday sales directly to grassroots nonprofits working on the frontlines to protect air, water and soil for future generations.
Patagonia expected to reach $2 million in sales, but instead generated five times more, reaching a record-breaking $10 million in sales!
And all of it going to people on the front lines of the environmental movement!
10 million reasons to love Patagonia.
From Patagonia's CEO Rose Marcario:
"The enormous love our customers showed to the planet on Black Friday enables us to give every penny to hundreds of grassroots environmental organizations working around the world."
An other great Patagonia news: Ten years after its original publication, Patagonia's founder, Yvon Chouinard, has revised and expanded his beloved book ”Let My People Go Surfing”. It is now available in an updated and revised edition including 10 More Years Of Business Unusual.
A must read! >>>